Lexus Promotes New Sedan with "Amazing" Interactive Microsite
Lexus's new promotional site, "The Amazing Mix," mixes up surreal clips with the touch of a keyboard.
To promote the new 2014 Lexus IS sport sedan, the brand is rolling out an interactive microsite called “The Amazing Mix” that enables users to play with the content and create short custom videos using a keyboard.
The interactive Flash-based platform, developed by San Francisco-based design firm Attik, invites users to experience the joy of music creation by pressing keys to active various sound and visual effects, such as a guitarist popping out of the suitcase and many more.
Users can share their creations via social media and submit their unique compilations of sound and visual effects to Lexus for a chance to win prizes.
[via PopSop]