Patagonia is using its products, company values and transparency as primary marketing tools and sources of engaging stories. It's all part of the plan to transcend the notion of being a brand and become more of a movement.
David Fincher, best known for his obsessive and meticulous direction of The Social Network, Zodiac and Fight Club, has helmed the latest round of ads for Gap, which are shot in black and white and strive to be enigmatic.
It's the end of an era: Abercrombie & Fitch is doing away with logos. After several disappointing quarters, Abercrombie is trying to lure back customers by offering more fashionable assortments for the fall 2014 season, including floral dresses and printed T-shirts with no sign of the classic "Abercrombie & Fitch" logos.
Fashion guru Ralph Lauren has sought to morph fashionable sportswear into wearable technology with the launch of the Polo Tech smart shirt, which is being worn by some ball boys at the 2014 U.S. Open tennis tournament. The compression garment comes with technology from a Canadian firm, OMsignal, that feeds detailed information about a wearer's heart rate, breathing, activity and so on directly to a smartphone or tablet.
French designer Ora-Ïto has developed a conceptual trainer with curved veneer sections to reference the work of Modernist furniture designers Charles and Ray Eames.