4 Steps to Knowing What Your Customers Want Better Than They Do
To produce the spot, which shows Jeter surprising fans outside Yankee Stadium to the tune of Sinatra's "My Way," Gatorade roped off a few blocks before a home game in the Bronx and let the baseball star go. The shock and surprise on fans' faces when their idol walks into Stan's Sports Bar or signs autographs is genuine.
Honey Maid's new heartwarming two-minute documentary-style ad from its "This Is Wholesome" campaign visits a common issue in the modern family - divorced parents. This isn't the first time that Honey Maid has touched on sensitive issues - the campaign has also visited other diverse homes including interracial families and homosexual parents.
David Fincher, best known for his obsessive and meticulous direction of The Social Network, Zodiac and Fight Club, has helmed the latest round of ads for Gap, which are shot in black and white and strive to be enigmatic.
Cake company Mr. Kipling unveiled an edible billboard in London made from thousands of tiny cakes, which passersby were allowed to eat.
Yahoo Style debuted this week, just in time for a peek at New York Fashion Week. The online publication's newest digital magazine under Yahoo CEO Marissa Mayer hopes to offer viewers yet another avenue for exploring fashion, pop culture and style.