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2 articles about Restaurants and food service
The Multimillion Dollar Quest to Brew the Perfect Cup of Coffee
Coffee crusaders, backed by caffeine-buzzed venture capitalists, are taking aim at Starbucks with a $7 cup of joe - and you might even consider buying it.
Can Starbucks Make 23,000 Coffee Shops Feel Unique?
Starbucks is trying to solve one of the most bedeviling challenges for any business that grows as large it has: How can they use design to make every store feel not like a mass-produced product out of Seattle, but rather a bespoke, local coffee shop? And do it within a language that still lets you know where you are?