4 Steps to Knowing What Your Customers Want Better Than They Do
Grocers are hoping to entice young consumers and their parents to the produce aisle by creating new, kid-focused sections that borrow the marketing and design tactics long used by the soda and snack industries to drive up demand for healthier snacks.
Starbucks is trying to solve one of the most bedeviling challenges for any business that grows as large it has: How can they use design to make every store feel not like a mass-produced product out of Seattle, but rather a bespoke, local coffee shop? And do it within a language that still lets you know where you are?
8's Tim Kobe - the designer who worked closely with Steve Jobs to create the computer store's iconic look - explains how Apple changed the retail landscape and offers five lessons as to what businesses can learn from their once-outlandish example.
NikeLab is a retail destination that represents the intersection of sport, culture and design. Embodying Nike's approach to product design - maximum performance at no compromise to aesthetics or the planet - NikeLab features innovations like fixtures made with Nike Grind and seating units made from recycled polyester.
PayPal has launched a bluetooth device for merchants so shoppers can check in and pay for things via PayPal on their smartphones.