Amping up its social-media marketing strategy, Kohl's has enlisted a corps of 10 bloggers -- all women -- who collectively boast 149,000 Twitter followers and 98,000 Facebook fans. Under the arrangement, Kohl's provides the bloggers with gift cards to acquire items such as fleece running tights, nonslip yoga mats and high-extraction juicers. They then write about those products, spreading the word about Kohl's to their fitness-enthusiast followers.
Social's biggest network isn't dying, but it is getting grayer.
Show potential clients that you understand their specific business issues, communicate value through education and share insights prospects have not yet considered.
Your LinkedIn profile should demonstrate that you understand your clients' needs and can offer effective solutions, backed by real-world evidence of your previous successes.
Busy entrepreneurs and other professionals often have a difficult time navigating the ever-changing world of social media, so here are some helpful tips to make sure you're doing it right.