Amping up its social-media marketing strategy, Kohl's has enlisted a corps of 10 bloggers -- all women -- who collectively boast 149,000 Twitter followers and 98,000 Facebook fans. Under the arrangement, Kohl's provides the bloggers with gift cards to acquire items such as fleece running tights, nonslip yoga mats and high-extraction juicers. They then write about those products, spreading the word about Kohl's to their fitness-enthusiast followers.
With so many vendors competing for attention, it can be hard for independent e-railers get noticed. That's why many also choose to do business on large marketplaces, even though it means relinquishing some of their control and their profit margin. Here are four takeaways from three experts in multi-channel sales on how to make the most of both platforms.
Although a professionally designed website is your best 24/7 sales assistant, here are tips on using seven different social media platforms to promote your business.
Grocers are hoping to entice young consumers and their parents to the produce aisle by creating new, kid-focused sections that borrow the marketing and design tactics long used by the soda and snack industries to drive up demand for healthier snacks.
A selection of once-thriving franchises has taken a big hit in recent years, facing bankruptcies, store closures, disgruntled franchisees and nightmarish marketing scenarios. Here's a look at what went wrong with three companies - Sbarro, Quiznos and RadioShack - and what, if anything, they can do to survive.