4 Steps to Knowing What Your Customers Want Better Than They Do
If solar cells can be painted on walls, then why not on cars? Take a look at this Mercedes concept car, the G-Code, which is covered in a "multi-voltaic silver" paint. It's like a solar panel on very fast wheels.
Leave it to the auteur Gus Van Sant to take some of automotive advertising's biggest cliches - self-glorifying narration over footage of a luxury car in the desert - and somehow turn them into something beautifully compelling.
Google is taking a detour into the world of automobiles by becoming a carmaker. But not just any car: a 100 percent self-driving vehicle with no steering wheel.
Honda plans to respond to tweets from customers with real-time Vine videos as part of a new ad campaign. The Vine videos, which will come in response to tweets using the hashtag #wantnewcar, will encourage users to swap their old cars for new Hondas.
Lexus's new promotional site, "The Amazing Mix," mixes up surreal clips with the touch of a keyboard.